live your sweet life

Think clearly. Act confidently. Live differently.

This space is for athletes and individuals who want to feel more confident, grounded, and capable in high-pressure moments and everyday life. Whether it's in sport or life, stop overthinking, quiet self-doubt, and feel more in control of your emotions and mindset.

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Hero

The gap

What's really getting in the way

If you’ve been feeling stuck, inconsistent, or not like yourself — you’re not alone.

Confidence and Self Doubt

Stress and emotion can take over faster than you want, making it harder to stay steady and in control.

Limiting Beliefs

Stories you've internalized about what you're capable of. They feel true, but they're holding you back from your potential.

Pressure and Overthinking

When pressure builds, your mind can start racing, second-guessing, or spiraling — making it hard to stay calm, trust yourself, and show up the way you know you’re capable of.

the shift

Programs

Close the gap between where you're at and what you’re truly capable of

From capable to unshakable.

Athletes

From capable to unshakable.

Build calm confidence, master pressure, and break through sport performance ceilings.

the tea

What People Are Saying

Hypnosis has been instrumental in improving my overall performance. Val's exercises have helped reprogram my subconscious to better manage my stress and anxiety as well as quiet the negative and critical inner voice that often shows up in high pressure moments. Through consistent use of hypnosis, my confidence and self belief have never been stronger. I am more relaxed, more aware and more prepared than ever before. This is a very valuable tool that should be in the toolkit of every high performance athlete.

M

Marc

Olympian

I feel more confident in the tangible tools you've given us to perform. I've started thinking more about what I need as an individual athlete and how I can show up authentically as my best self for my team, as opposed to letting worry or doubt control my words or actions.

P

Peak Performance Athlete

I really like the tangible recordings to go back and listen to. As athletes I think a lot of us are hardwired to need action to feel like we are making process. Having a task to complete and then continue to use throughout the season works really well for me!

P

Peak Performance Athlete

It feels relaxing, mind opening, helpful and a game changer.

P

Peak Performance Athlete

Hypnosis has been instrumental in improving my overall performance. Val's exercises have helped reprogram my subconscious to better manage my stress and anxiety as well as quiet the negative and critical inner voice that often shows up in high pressure moments. Through consistent use of hypnosis, my confidence and self belief have never been stronger. I am more relaxed, more aware and more prepared than ever before. This is a very valuable tool that should be in the toolkit of every high performance athlete.

M

Marc

Olympian

I feel more confident in the tangible tools you've given us to perform. I've started thinking more about what I need as an individual athlete and how I can show up authentically as my best self for my team, as opposed to letting worry or doubt control my words or actions.

P

Peak Performance Athlete

I really like the tangible recordings to go back and listen to. As athletes I think a lot of us are hardwired to need action to feel like we are making process. Having a task to complete and then continue to use throughout the season works really well for me!

P

Peak Performance Athlete

It feels relaxing, mind opening, helpful and a game changer.

P

Peak Performance Athlete

Hypnosis has been instrumental in improving my overall performance. Val's exercises have helped reprogram my subconscious to better manage my stress and anxiety as well as quiet the negative and critical inner voice that often shows up in high pressure moments. Through consistent use of hypnosis, my confidence and self belief have never been stronger. I am more relaxed, more aware and more prepared than ever before. This is a very valuable tool that should be in the toolkit of every high performance athlete.

M

Marc

Olympian

I feel more confident in the tangible tools you've given us to perform. I've started thinking more about what I need as an individual athlete and how I can show up authentically as my best self for my team, as opposed to letting worry or doubt control my words or actions.

P

Peak Performance Athlete

I really like the tangible recordings to go back and listen to. As athletes I think a lot of us are hardwired to need action to feel like we are making process. Having a task to complete and then continue to use throughout the season works really well for me!

P

Peak Performance Athlete

It feels relaxing, mind opening, helpful and a game changer.

P

Peak Performance Athlete

Hypnosis has been instrumental in improving my overall performance. Val's exercises have helped reprogram my subconscious to better manage my stress and anxiety as well as quiet the negative and critical inner voice that often shows up in high pressure moments. Through consistent use of hypnosis, my confidence and self belief have never been stronger. I am more relaxed, more aware and more prepared than ever before. This is a very valuable tool that should be in the toolkit of every high performance athlete.

M

Marc

Olympian

I feel more confident in the tangible tools you've given us to perform. I've started thinking more about what I need as an individual athlete and how I can show up authentically as my best self for my team, as opposed to letting worry or doubt control my words or actions.

P

Peak Performance Athlete

I really like the tangible recordings to go back and listen to. As athletes I think a lot of us are hardwired to need action to feel like we are making process. Having a task to complete and then continue to use throughout the season works really well for me!

P

Peak Performance Athlete

It feels relaxing, mind opening, helpful and a game changer.

P

Peak Performance Athlete

Hypnosis has been instrumental in improving my overall performance. Val's exercises have helped reprogram my subconscious to better manage my stress and anxiety as well as quiet the negative and critical inner voice that often shows up in high pressure moments. Through consistent use of hypnosis, my confidence and self belief have never been stronger. I am more relaxed, more aware and more prepared than ever before. This is a very valuable tool that should be in the toolkit of every high performance athlete.

M

Marc

Olympian

I feel more confident in the tangible tools you've given us to perform. I've started thinking more about what I need as an individual athlete and how I can show up authentically as my best self for my team, as opposed to letting worry or doubt control my words or actions.

P

Peak Performance Athlete

I really like the tangible recordings to go back and listen to. As athletes I think a lot of us are hardwired to need action to feel like we are making process. Having a task to complete and then continue to use throughout the season works really well for me!

P

Peak Performance Athlete

It feels relaxing, mind opening, helpful and a game changer.

P

Peak Performance Athlete

Val Sweeting

About me

Hi, I'm Val Sweeting

Mom, elite athlete, and certified hypnotist. Drawing from years competing at the elite level in sport while juggling life, I get it — life and sport performance aren’t always easy. Pressure, stress, self-doubt, and overwhelm are part of being human. Having the tools and confidence to navigate those moments is what makes the difference. I help athletes and individuals build confidence, regulate pressure, and create meaningful change from the inside out through hypnosis, mindset work, and performance tools. The goal is to help you feel more grounded, empowered, and capable in both life and performance.

UofT Certificate in Clinical Hypnosis for Clients and Groups

Member of the National Guild

Check out the programs

FAQS

Your questions Answered simply

No fine print, no confusion — just honest answers about what's included and how it all works.

Hypnosis is a relaxed, focused state of mind where your attention is highly engaged and your subconscious becomes more open to change. It’s a natural process that helps shift patterns like self-doubt, stress, and overthinking so you can respond and perform differently in real life. You are in control the entire time. No experience is needed.

Both programs are designed to transform your confidence and the way you show up in your life. Peak Performance 1.0 is built for athletes and performance-based environments, while Limitless is for individuals.

It's still me! I have shifted to my name for a simpler and more personal approach. You will still see a shortened version, SweetWCo, around the site and social media!

This work goes beyond conscious mindset strategies by working at the subconscious level. Instead of just managing thoughts, we focus on shifting the deeper patterns that drive confidence, pressure response, and self-belief

Why hypnosis?

Why hypnosis?

Mental performance isn’t just conscious effort — it’s driven by deeper patterns beneath the surface.

Hypnosis helps access the subconscious mind, where habits, emotional responses, confidence, beliefs, and automatic behaviours are formed and reinforced.

When the subconscious begins working with you instead of against you, performance, resilience, and confidence become easier to build consistently.

Can I be hypnotized?

Yes, 99% of people can be hypnotized, and often easier than you think! Many have experienced hypnosis before without realizing it—getting lost in a movie, driving on autopilot, or becoming completely absorbed in a thought. Discover how powerful your mind really is with this classic lemon exercise.

No pressure. No stagey stuff. Just a simple experience.